Email Marketing

Cost effective and easy to deploy, a well-designed email program can also generate a surprisingly high ROI. In 2006 the Direct Marketing Association determined that email marketing generated an ROI of $51 for every dollar spent. GuestEngine takes email marketing to the next level through database integration, templated emails, Personal Web Response Pages and real-time result tracking.

Data Collection and Data Entry

GuestEngine handles the uploading and maintenance of your data list. Every two weeks your client cards are forwarded to the GE office and your CRM list is updated. Restaurants are provided with self-addressed GuestEngine envelopes where comment cards/in-store promotions are collected and uploaded into your CRM; sorted by location and ready for usage in personalized email campaigns.

Automation

From the CRM all types of campaigns can be automatically generated based on the demographic information you have collected. This automation tool interfaces easily with other aspects of the GE platform including Loyalty Card Usage and Customer Sales Tracking Reports.

Database Integration

GuestEngine’s powerful CRM tool allows you to collect and store client data online. That data is easily accessed when deploying email campaigns avoiding the need to constantly upload data lists or email addresses.

Personal Web Response Pages

GuestEngine allows you to create dynamic emails with embedded html links. These links direct viewers to a personal website or general website to take advantage of special offers. Customers can link back to your corporate website to view online promotions, or click onto a personalized landing page that displays a customized offering! One simple click through opens the door for customers to take immediate action on a promotion, learn more about your business and ultimately support your sales through multiple channels.

Targeted Marketing

The CRM allows for many different types of client data to be stored including names, addresses, birthday and anniversary information, contests, and special offers that have been redeemed. This detailed demographic segmentation forms the basis for highly targeted campaigns that can be automatically generated based on CRM data.

Templated Emails

The GE format allows your creative department to develop and upload email templates that reflect the look and feel of your brand. Once these templates are created, the basic content and images can be revised without altering the basic branding message. The offer can change – your brand image stays consistent.

Personalization and Localization

Addressing an email specifically to the client is a simple yet effective way to build relationships and loyalty. Including a guest's name is often the one thing that inspires them to take advantage of an offer and make the next visit to your restaurant. All communication from GuestEngine is dynamically personalized and localized to the store location that customer visits. Generic newsletters from headoffice can be personalized 1to1 for each customer – per location.

Real-Time Notification

GuestEngine provides comprehensive feedback on specifically which members viewed the email, when it was viewed, the number of viewings, bounce backs and invalid emails. It’s a powerful tool in tracking program success and assisting with your marketing campaign planning.

To learn more about GuestEngine's Email capabilities view our Email Demo